The 21st century has brought with it great reforms and rethinking. We are seeing spurts of revolution and civil movements throughout the world that are now beginning to bear fruit in the form of liberation and empowerment of different communities. With the dawn of a new age and the thawing of old prejudices, we are now living the possibilities of a freer world.
Gender-based expectations have for many decades been a barrier in society. On almost every front, women have had to fight for their right to equal opportunities. Be it for representation in the government, electoral rights, employment privileges, or redefining gender roles within their own families, it has been a constant struggle for women to reach the state we are in today.
Though women have broken the glass ceiling in many spheres of life today, we still have a long way to go for the equitable society that we desire and deserve. At Yulu, our mission has always been to enable an equal and equitable world. With every step we take, we dream of building a better planet for ourselves and future generations. At the same time, we see to it that our work supports the rights of individuals and voices support for societal reform.
Standing together for an Equitable World
At the time of our advent, Yulu’s mission was to build a sustainable, seamless and shareable means of commute for urban cities. We wanted to provide a comfortable travel option for everyone, irrespective of their gender, class, or financial status. In the pursuit of our goals, we have succeeded in not only creating a well-defined ecosystem of vehicles for the community, but our Yulu bikes are today being used as a preferred mode of transportation by many different sections of society.
Since our inception, we have become the favorite choice among women as well for several reasons. Many women don’t have access to private vehicles or have the economic means to afford one. A large section of our society, including many women, also don’t possess driver’s licenses, severely limiting their ability to travel. But with Yulu, women are able to commute comfortably wherever they want, at reasonable costs and easy-to-ride vehicles.
Similarly, Yulu has also been at the helm of several initiatives to help further the cause of women’s rights. On Women’s Day 2021, Yulu hosted a Women’s Day Cyclathon from Yelachenahalli Metro to Sarakki Lake to highlight the ease of navigation for women using Yulu bikes within the city. The event saw participation by more than 100 female participants who drove Yulu bikes around the city.
With Yulu, women have also found a vehicle to earn an income, which in some cases helps them to sustain their entire families. It not only gives them a sense of financial independence and helps them gain confidence but also empowers them to support themselves and their families.
For short-mile delivery workers especially, Yulu bikes have been a blessing in disguise, where the women delivery personnel are now able to earn a smart income at affordable rental rates, without having to worry about owning a vehicle or constantly paying for its upkeep. Women have always been the backbone of any community. They portray immeasurable strength and resilience in difficult times, and it’s time they receive the support they deserve. They not only add to the economic growth of the society in myriad ways but also help in the overall progress of individual lives. And when presented with the opportunity, they help in building a just and fair society.
At Yulu, we are on a mission to empower women and enable them to dream big.