– Divay Pranav, Director – Policy and Infrastructure Partnerships, Yulu
Your supercharged Yulu rides fired-up the mobility landscape of Navi Mumbai from January 2023. In the first 6 months of this year, with the support of the Navi Mumbai Municipal Corporation (NMMC), Yulu established not just a few, not a dozen, but a whopping 100 Yulu Zones across the city’s vibrant micro-markets, including Sanpada, Juinagar, Vashi, Seawoods, Belapur, Nerul, and more—where the essence of Navi Mumbai truly thrives.
Yulu received sizzling reception from the residents that Yulu’ed their way to railway stations, offices, markets, malls, and public places. In about 6 months of our operation, we have already served over 64 thousand unique customers in the city, clocking 9 lakh km of total trip distance, and curbing carbon emissions of 86 Tons.
Our Yulu App was also bombarded with over 750 additional Yulu Zones requests from the spirited residents of Navi Mumbai and Kharghar (which was carved out and now falls under Panvel Municipal Corporation) showing the enthusiasm of Navi Mumbaikars for shared mobility. But shared mobility is not only about running EVs!
As we grow in any city, Yulu assigns high importance to user awareness and road safety through two platforms. Here are a few quirky user engagement campaigns we had in the city:
- Yulu Safe Rider Program – Road Safety awareness program along with City Traffic Police for Delivery Executives using Yulu DeX vehicles. The program provides a whole arsenal of road safety know-how and tips for staying safe on the roads. We are proud to announce that Navi Mumbaikars held the Maratha Pride, by being the most disciplined Yulu riders in the country.
- Superstar Yulu Rider Campaign – Street-side engagement campaign for Yulu Miracle users, where speeches make way for smartly written and well-enacted street plays. In our version, Bappa and Yamraj are invited as chief guests to warn offenders and bless Superstar Yulu Riders. We believe that these subtle nudges can have a ripple effect, creating a culture of road safety that extends far beyond our Yulu riders!
- Citizen Partnerships – Yulu also partnered with a local troupe of street artists to transform the streets of Navi Mumbai into a canvas of creativity, spreading road safety awareness in a way that’s fun, engaging, and downright unforgettable. Their high-octane performance caught the attention of the Yulu riders, passers-by, and citizens that stopped to listen to the safety message and applauded the initiative.
This journey is a testament to the indomitable spirit of Navi Mumbai, adorned with its tantalizing street foods and a rich history that blends seamlessly with the modernity of Yulu’s mobility revolution. Together, we propel towards a greener future, celebrating Navi Mumbai’s vibrant essence in every ride!