We started our journey 3 years ago with a single dream to declutter the Indian streets of traffic and create a sustainable environment for all. Now we sit 3 years later and with the help of over 2 million people, this dream is more a reality today than ever before.
So this year, we decided to celebrate our 3rd birthday a little differently. We celebrated this special occasion by gifting back to the people who have helped us every step of the way, the Yulu-ites!
Yulu’s Birthday Bash!
On 7th August, our 3rd birthday, we launched the Yulu Birthday Bash. A 10-day celebration that was filled with over 3000+ gifts for EVERYBODY! From cashback to Amazon vouchers to electronic gadgets and more, it was raining gifts every day.
We kept this bash exciting by giving users 3 different ways to get their hands on exclusive gifts!
- Birthday Dash – AR Filter Game
We made riding Yulu more fun than it already is by creating a fun AR filter game that let people hop over traffic on a Yulu! All they had to do was blink, hop over traffic, collect gift boxes and share their score. The best scores received exclusive birthday gifts! The game was reached by more than 70,000 people and played over 2,000 times!
- It’s raining scratch cards!
Upon taking a ride during our birthday period, each Yulu rider won an exclusive scratchcard on EVERY RIDE! This resulted in over a 100 Amazon vouchers being gifted. That’s not all, we received massive love and support across our social handles and as a token of appreciation, each new follower was DM’d an exclusive scratchcard that gave them a chance to win amazing gifts too.
- A lucky draw to win a GRAND GIFT!
Everyday riders stood a chance to win a grand gift by entering a lucky draw. The more rides they took, the higher chance they had to win a smart TV, JBL Wireless Headphones, Amazon Echo and more! The birthday gifts just kept getting bigger and better!
Raghu_Vine_Store (Raghu Gowda) – Party Elli?
Popular Kannadiga content creator, Raghu_Vine_Store, joined in on the birthday bash bonanza and created a hilarious 2-minute video about the demand for a birthday treat. The video garnered over 100k views, reached nearly 95,000 people and received 5,000 shares! People loved the video and had thousands of more people join in on the birthday bash fun!
A birthday to never forget!
We are proud to say that our birthday was a HUGE success! We were able to gift over 10,000 people who made our 3rd birthday special and it couldn’t have been a better celebration. We would like to thank everyone who participated and made our birthday one we can never forget! Join us on our journey towards creating a better India and let’s make next year bigger and better!